A commercial has to do more in less time than any other kind of business video. The right production company can write the idea, cast it, shoot it and cut versions for TV, YouTube and social feeds.
We compared seven DFW commercial production companies. Think Branded Media ranks first for brands that want story-driven spots with motion control and virtual production available, made by a Deep Ellum team whose clients include Modelo, Patagonia and Hennessy.
Quick Comparison Table: Dallas Commercial Video Production
|
Rank |
Company |
Commercial Strength |
Production Setup |
Area |
|
1 |
Think Branded Media |
Story-led spots, branded films |
Motion control, LED wall offered |
Deep Ellum |
|
2 |
AMS Pictures |
National spots, broadcast post |
4 studios, LED volume |
North Dallas |
|
3 |
CRM Studios |
Spots plus media buying |
Soundstage, LED wall |
Irving |
|
4 |
DHD Films |
Brand films for large companies |
Sound stage, LED wall |
Design District |
|
5 |
FireBrand Media |
Social ads on posted budgets |
New small studio |
Farmers Branch |
|
6 |
Full Circle Studios |
Green-screen and stage shoots |
3 stages, green cyc |
Addison |
|
7 |
Genius House Media |
Retail spots, social cutdowns |
1,400 sq ft studio |
Fort Worth |
#1: Think Branded Media
|
Location: 4139 Commerce St., Suite 103, Dallas, TX 75226 Service Area: Dallas-Fort Worth, plus Houston, Austin and San Antonio Phone: (972) 928-0434 Rating: 5.0 on Google Pricing: Quote-based; Clutch lists a $10,000 project minimum; 50% due up front Website: thinkbrandedmedia.com |
|---|
Why they lead the list: Think Branded Media makes commercials that tell a story instead of just listing features. Its commercial team produces video ads, promotional spots, product demos and explainers cut for television, websites, social media and digital ad networks, and it handles casting, art direction, wardrobe, hair and makeup in-house. For product and food spots that need precise, repeatable camera moves, it offers shoots with a motion control robot, and it also offers virtual production on an LED wall.
Co-founder Daniel Nanasi has produced, directed, shot and edited commercials, music videos and reality television, and co-founder Beau Ethridge brings about 15 years as a creative director with a background in painting, photography and design. Brands on its client list include Modelo, Patagonia, Hennessy, Moët Hennessy USA, Sotheby’s, Big Ass Fans and U-Pack, and a Clutch reviewer from Caterpillar reports about 50 videos made with the team.
What They Do Well
- Story-first spots: Commercials built from the same documentary approach the company uses for branded films.
- Specialty camera work: Motion control robotics and LED wall virtual production on offer.
- Full pre-production: Casting, art direction, wardrobe, hair and makeup handled by the team.
Ideal Customers: Consumer brands, health systems and B2B companies with a $10,000+ budget that want a spot people remember, plus cutdowns for social and digital ads.
Standout Features
- Brand roster: Modelo, Patagonia, Hennessy and Sotheby’s among its clients.
- Founders on set: Both co-founders work on productions, and reviewers name them.
- One team for every format: TV, web, social and digital ad versions from a single shoot.
Bottom line: The pick for brands that want a commercial with a story behind it.
What Reviewers Say: Google reviewers describe a professional, easy-to-work-with crew on multi-day commercial shoots, a team that acts like an extension of their marketing department, and long partnerships that include traveling to film customer stories.
Good fit for: Brands that want story-led spots with specialty camera work.
#2: AMS Pictures
|
Location: 16986 Dallas Pkwy., Dallas, TX 75248 Service Area: Dallas-Fort Worth and national brands Phone: (972) 818-7400 Rating: 4.9 on Google Pricing: Quote-based Website: amspictures.com |
What They Do Well
- Large facility: A 40,000-square-foot North Dallas headquarters with four studios, three control rooms and a 5.1 audio mix suite.
- LED volume: Studio A has a 36 by 15 foot LED volume wall for virtual production.
- Named spots: Its commercials page shows work for Mouser Electronics, Milwaukee Tool and Go Texan.
Ideal Customers: National and regional brands that need a studio-heavy spot, virtual backgrounds or broadcast-grade post under one roof. Founded in 1982 by CEO Andy Streitfeld, AMS also lists Toyota, Lexus, the Dallas Mavericks and Pizza Hut among its clients and tracks results after a spot goes live.
Bottom line: A strong choice for big-budget spots that need serious studio space.
What Reviewers Say: Google reviewers praise the building and studio design, a first-class crew and equipment on multi-day shoots, and corporate stories told with broadcast-level polish; some reviews come from guests who used the space as a venue.
Good fit for: National brands shooting on an LED volume.
#3: CRM Studios
|
Location: 6301 Riverside Dr., Building 1, Irving, TX 75039 Service Area: Dallas-Fort Worth and regional markets Phone: (469) 484-9400 Rating: 4.9 on Google Pricing: Quote-based, after a discovery session Website: crmstudios.com |
What They Do Well
- Script to airtime: Commercials for TV, online and social, with in-house media planning and buying to place them.
- Own soundstage: A 60 by 50 foot stage with a 180-degree cyc, an LED wall and a four-camera HD control room.
- Broadcast roots: Founder Steve Dunning started at a DFW TV station and directed a McDonald’s commercial at 21.
Ideal Customers: Regional brands that want one company to write, shoot and place a TV or streaming spot. Clients include GameStop, Alcon, AT&T, Pizza Hut, Justin Boots and Texas Health Resources, and media director Jennifer Burk has 35+ years in media planning and buying.
Bottom line: The right call when you want the spot and the media buy handled together.
What Reviewers Say: Google reviewers describe network-level production, relationships going back to 2007, and Steve Dunning’s crew bringing high standards to every project.
Good fit for: Regional advertisers who need production and placement.
#4: DHD Films
|
Location: 2500 Farrington St., Suite 120, Dallas, TX 75207 Service Area: Dallas-Fort Worth and national clients Phone: (214) 730-0101 Rating: 5.0 on Google Pricing: Quote-based; Clutch lists a $25,000 project minimum Website: dhdfilms.com |
What They Do Well
- Brand films: Story-driven brand and legacy films, motion graphics and animation for large companies.
- Stage in the Design District: A 972-square-foot sound stage with a Vū LED wall and a 20 by 30 foot green screen.
- Enterprise clients: Amazon, Cisco, Dropbox, Delta Air Lines and the Texas Rangers appear on its client list.
Ideal Customers: Corporate marketing teams that want a polished brand film or campaign video rather than a short TV spot. The minority-owned company was founded in 2000 and is led by brothers Shezad and Hussain Manjee, with a team of 25+.
Bottom line: Best for brand stories with enterprise-level polish.
What Reviewers Say: Google reviewers describe brand videos that impressed whole companies, quick revisions on tight schedules, and clients who return each year.
Good fit for: Large companies telling a brand story on screen.
#5: FireBrand Media
|
Location: 14540 E. Beltwood Pkwy., Suite 500, Farmers Branch, TX 75244 Service Area: Dallas-Fort Worth Phone: (214) 494-0290 Rating: 5.0 on Google Pricing: Social reels from $350; posted guide ranges for other video types Website: mydallasvideographer.com |
What They Do Well
- Posted pricing: Social media reels start at $350, among the few DFW companies to publish numbers.
- Ad campaigns: Video advertising, social reels, drone and product content for small and mid-size businesses.
- New studio: A Farmers Branch studio and headquarters opened in May 2026.
Ideal Customers: Local businesses that need social ads and short promotional videos quickly and on a known budget. Founder and CEO Jay Wardrup is a U.S. Marine Corps veteran, and the company reports 500+ projects.
Bottom line: Good value for fast, budget-friendly social ad content.
What Reviewers Say: Google reviewers name Luis as an organized director who puts people at ease on camera, describe well-planned shoots for social ads, and note on-time delivery under tight deadlines.
Good fit for: Small businesses buying social ads on a budget.
#6: Full Circle Studios
|
Location: North Dallas Service Area: Dallas-Fort Worth Phone: (214) 494-1550 Rating: 5.0 on Google Pricing: Quote-based; stage rental also available Website: thefullcirclestudios.com |
Full Circle Studios offers turnkey commercial shoots or dry rental across three stages in Addison, including a 180-degree green-screen cyc with 4K cameras, robotic camera control and teleprompter included; its team reports 11 Emmy Awards and 73+ Telly Awards between them, and clients include Samsung, FedEx Office and Pfizer. Reviewers name Brad and Chris and praise a stage that is ready when crews arrive.
Good fit for: Agencies that need a ready green-screen stage.
#7: Genius House Media
|
Location: 901 S. Main St., Fort Worth, TX 76104 Service Area: Fort Worth and Dallas Phone: (614) 580-2438 Rating: 5.0 on Google Pricing: Quote-based Website: geniushousemedia.com |
Founded in 2013 by husband-and-wife team Adam and Colleen Fischer, Genius House Media produces broadcast commercials, brand films, product and apparel lookbook videos and social cutdowns from a 1,400-square-foot studio in Fort Worth’s Southside, with FAA Part 107 drone pilots on staff. Reviewers describe partnerships lasting nearly a decade and fast work on tight deadlines.
Good fit for: Retail and apparel brands that want spots plus social versions.
How We Ranked These Companies
Primary factors
- Commercial work: Ad spots or brand commercial services offered by the company.
- Real location: A DFW office or studio
- Client ratings: Public ratings and reviews.
Secondary factors
- Production depth: Stages, LED walls, specialty cameras and in-house pre-production.
- Brand record: Named clients and published commercial work.
- Transparency: Posted pricing or a published project minimum.
Final Word
The best commercial partner depends on whether you need a big stage, a media buy, a quick social ad or a story people will remember. Think Branded Media ranks first because it pairs story-driven commercial work for brands like Modelo and Patagonia with motion control and virtual production options and full pre-production in-house.
Before you hire, ask to see spots in your category, find out who owns the footage and music rights, confirm how many revision rounds are included and ask what cutdowns for social come with the main spot.









