Users of SeatGeek may purchase and sell tickets for live sporting events, musical performances, and theatrical productions. It had a $1.35 billion net worth at the time of the merger. Users of SeatGeek’s desktop and mobile apps may explore events, examine dynamic color-coded seat maps, finish transactions, and get electronic or printed tickets.
The business, which was first established as an aggregator of secondary ticket listings, currently serves as both a secondary market and a primary ticket source for sports teams and live event venues.
The Dallas Cowboys, Arizona Cardinals, New Orleans Saints, Brooklyn Nets, Cleveland Cavaliers, New Orleans Pelicans, Major League Soccer, and the majority of English Premier League clubs, including Liverpool F.C. and Manchester City F.C., are among the company’s box office clients.
Additionally, the platform manages all ticketing for big venues, including AT&T Stadium, Barclay’s Center, and Rocket Mortage Fieldhouse, including concerts. Among the theater, clients are Lloyd Webber Theatre Group in London and Jujamcyn Theaters, which runs five of the 41 Broadway theaters in New York City.
Jujamcyn Theaters announced in January 2021 that it had secured a deal with SeatGeek to manage all of its ticketings. The arrangement was SeatGeek’s first on Broadway. SeatGeek announced in March that it had elected Laurel J. Richie, a former WNBA president, to its Board of Directors. Sportico, a sports business news source, stated in April that the corporation was in discussions with NFL and NBA clubs about launching an NFT Prototype.
In the same month, SeatGeek made a platform called Rally available to fans so they could use the SeatGeek app to order food and drinks from their mobile device. Rally also offered connectors for ordering ridesharing, seeing stadium venue guides, and getting the weather.
The Cleveland Cavaliers and Rocket Mortage Fieldhouse, where the team plays, were the first organizations with whom the firm launched Rally. Later that year, Austin FC of the MLS and Q2 Stadium both used technologies that SeatGeek had integrated with Rally.
When SeatGeek announced a deal with the Brooklyn Nets’ parent business, Brooklyn Sports Entertainment Global, in July, it secured its third NBA partner, the Brooklyn Nets. SeatGeek takes over tickets for all Barclays Center events, including concerts, in addition to Nets games.
In the fall of that year, SeatGeek introduced SeatGeek Swaps, a service that allows ticket holders to exchange their tickets up to 72 hours before an event for credit. At a $1.35 billion value, SeatGeek decided to go public in October 2021 through a merger with a special-purpose acquisition company. For the third time in the history of the business, SeatGeek was named one of Fast Company’s Most Innovative Companies for Live Events in 2022.
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