The Herjavec Group and “shark” Robert Herjavec have announced a new relationship through which Deluxe Corporation will offer marketing advice and services to the small firms he backs on ABC’s Shark Tank. Small company gurus from Deluxe are seen using marketing strategies and methods in a new video series called Behind the Business to expand the reach of the companies Herjavec selects for the famous television show.
The entrepreneurs featured in each Behind the Business film are those who got funding from Herjavec. Every episode has Deluxe specialists assisting one of those small firms in overcoming typical marketing difficulties by offering services like branding, logo design, or email marketing. Herjavec, who serves as a spokesman for Deluxe’s “Small Business Revolution” campaign, and the firm have expanded their current collaboration.
Herjavec added, “I know personally the difficulties small-business entrepreneurs experience, which is why I turned to Deluxe. Behind the Business demonstrates the advantages of enabling business owners to concentrate on their strengths while putting things like marketing services in the hands of dependable partners like Deluxe.
The first three episodes in the Behind the Business series, which debuted online on March 21, feature:
- “The Natural Grip,” a fitness company whose ground-breaking innovation is revolutionizing the hand protection market for athletes of all fitness levels
- Happy Feet produces well-liked slippers with a wide range of designs, hues, animals, and sports teams.
- Fans of Nuts ‘N More’s groundbreaking peanut spread receive more protein and a smoother consistency compared to other spreads.
“Deluxe has helped our customers explore their interests for more than a century,” said Amanda Brinkman, Deluxe’s chief brand and communications officer. With Behind the Business, we are demonstrating to other business owners around the nation how they may overcome comparable marketing issues in their own enterprises, in addition to assisting Robert in establishing his companies for success.
Future editions of Behind the Business will include information about further companies Herjavec invests in. The website also provides a wide range of small-enterprise materials, such as how-to articles and videos that show business owners how to implement ideas immediately in their operations.
The website also offers e-books, infographics, white papers, and several other resources to assist businesses in overcoming the various difficulties they encounter on a daily basis, such as web design, social networking, and online security. A variety of other small-business materials will be shown alongside the Behind the Business movies.
Additionally, Deluxe will collaborate with Robert’s business, The Herjavec Group, to offer improved website optimization and search functionality. To commemorate the company’s 100th anniversary, Deluxe introduced the Small Business Revolution in 2015. This initiative featured 100 small companies from around the nation in documentaries and photo essays.
A tiny town’s main street commercial district will get a $500,000 investment from Deluxe and the Small Business Revolution in 2016. Herjavec will join Deluxe in a new online series that will premiere in the autumn of 2016 on SmallBusinessRevolution.org. The documentary will document and highlight the town’s change.
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