These gentlewomen are
definitely starting some engines
(Reprinted from Sept. 22, 2011)
Suddenly, auto racing has become intriguing.
Once thought to be nothing but an activity for good, old Southern boys to engage in while waiting for crop harvesting time to arrive, the sport has taken on a far more metropolitan image in recent years. Steady TV airings of races certainly helped in that regard, and the arrival of Danica Patrick didn’t hurt, either.
While she hasn’t taken the racing world by storm in an accomplishment sense just yet, the attractive Patrick made her presence known to product marketers right away. Madison Avenue, meet a primped-up Gasoline Alley.
Since Patrick is more visually appealing than other professional drivers, it’s not surprising she’s become a spokesperson for various items, some of which are even related to her sport. As advertisers have understood for years, pretty women are a can’t-miss sales option, rivaled only by babies and small, domesticated critters.
But while Patrick is considered the poster girl for femininity behind the wheel, she’s not the only woman in the driver’s seat. In fact, sisters Amber and Angela Cope have been parking their posteriors there since 2001.