Cup-generated interest will runneth dry
Last week’s power outage was certainly inconvenient but not being able to watch the World Cup because of it didn’t bother me at all.
I just substituted watching my unrefrigerated food spoil for viewing excitement.
I know my opinion might be in the minority right now, but I’m willing to wait. Millions of Americans will return to the dark side with me once Cup fever subsides. And trust me it will.
However, not everyone in my profession thinks so. One Chicago Tribune columnist reported on the high TV ratings the 2014 World Cup broadcasts have garnered. And a woman who writes for the New York Times News Service was positively gushing about the U.S. team following its elimination loss to Belgium.
Specifically, Juliet Macur focused on U.S. goalie Tim Howard, who made 16 saves in the match. I won’t deny that was a great performance, but Ms. Macur’s post-match hyperbole was enough to make even the most seasoned PR professional blush.