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Ridge’s Discovery moves to bigger, better store

  • Written by Bob Rakow

  Discovery Clothing Co. has Page-12-color-2-col-casualLauren Vorva, Brigid Rakow and Val Artis, daughters of Reporter employees who were invited to try on some clothes, model casual wear from the new Discovery store in Chicago Ridge. Photo by Jeff Vorva.expanded to a new, larger location in the Chicago Ridge Commons that showcases the store’s new boutique-chic design concept.

  The store’s official grand opening will be held from 10 a.m. to noon on Dec. 7, and the celebration will include several promotions, including a free pair of jeans to the first 100 shoppers 16 and older, gift card giveaways, a raffle for a tablet, a disc jockey and a fashion photographer, who will upload pictures to the store’s Facebook page.
  Cupcakes will be served to the first 200 customers, compliments of Simply Sweet Creations, a new bakery in Oak Lawn owned by Hickory Hills resident Adriana Aranda.
  The new Chicago Ridge location, which replaces a store on 95th Street, gives Discovery the space to offer a wider selection of affordable clothing, shoes and accessories to women and girls. Everything in the store is under $25.
  Shoppers are greeted by a boutique setting complete with bold colors, chandeliers and an easy-to-navigate floor layout. A wide array of the latest fashions are on display, including all the hottest trends from career to casual, accessories and shoes, outerwear and intimate apparel and denim and dresses.
Page-12-color-3-col-tshirtsDiscovery employees Jacqueline Gomez, Efrain Rios and Malaak Smith join Lauren Vorva, Brigid Rakow and Val Artis in showing off some t-shirts at the Discovery store in Chicago Ridge. Photo by Jeff Vorva.  “Since we offer everything such as causal wear, including yoga pants and basics like tanks and tees, dressier items, career wear, jackets and boots to survive the winter, shape wear, lingerie and gifts, it’s easy when a guest comes in and asks ‘what’s new?’ because we literally have new and different merchandise rolling onto our shelves every single day,” said Lisa Arient, an assistant buyer.
  But don’t let the Discovery’s extensive selection overwhelm you. The store’s trained fashionistas are on hand to advise shoppers and assist in coordinating complete ensembles.
  The daughters of three Regional Publishing employees—Lauren Vorva, Brigid Rakow and Val Artis—recently visited the store and worked with the fashionistas to create both a casual and more elegant outfit. The results were more than what the girls expected, as the fashionistas carefully chose clothing that considered their style, personality and individual expression before adding shoes and accessories that completed the look.
  “Our sales associates are trained to assist our guests in finding the best fashion for each individual guest’s needs. We have a true passion for fashion, and we hire sales associates who share that and want to spread that same love to our guests,” said assistant buyer Kim Truschke.
  Discovery’s employees also are excited about the offerings at the Chicago Ridge store, including the shoe room.
  “Who doesn’t want a huge room filled with on-trend shoes, all for under $25? I’ve already bought four new pairs for myself,” said Arient. “With new merchandise put on the shelves every day, Discovery Clothing Co. has a never-ending stream of new, on-trend items.
  Discovery has seven stores in Chicago and an additional 16 locations throughout the suburbs, including Orland Park.