Palos Heights Tastee-Freez named Kindness Company of the Month

Tastee Freez in Palos Heights has been named “Kindness Company of the Month” by an organization dedicated to spreading kindness.

Diane Goerg, owner of the Tastee Freez at 11906 S. Harlem Ave., was given the award by Donald Triezenberg, a local business owner and “community champion” sponsor of The Kindness Revolution, a national not-for-profit dedicated to building a better world by encouraging kindness.

“It was a total surprise,” Goerg said about winning the award. “I had no idea I was receiving the honor, which saluted her “dedication to great service, kindness and generosity within the community.”

Goerg said she understands that her Tastee Freez is the first recipient of the local Kindness Company of the Month award.

Goerg, a Tastee Freez owner for the last eight years, is well known locally for active participation in business affairs and community improvement. She played a role in last year’s successful “welcome back” campaign that strengthened bonds between Palos Heights and Trinity Christian College.

She also is a friend of local schools, Scout troops and other not-for-profits in and around the city.

“Diane’s Tastee Freez location sets the standard for true community values,” Triezenberg said. “We think local businesses have what it takes to make Palos Heights and surrounding communities a kinder place to live and work, and Diane exemplifies that quality.”

The award was presented at a ceremony held at Tastee Freez, where Goerg was named a “Kindness Revolution” ally. Kindness Revolution wristbands were provided to employees and others in attendance. The wristbands signify kindness and encourage recipients to “pay it forward” to spark a “kindness revolution” in their daily lives.

Triezenberg said that wristbands are available through the Triezenberg Allstate Agency, 11801 Southwest Highway, Suite 3N, Palos Heights.

The Kindness Revolution describes itself as a “business membership organization with the mission of raising the awareness of values, such as kindness, in leadership, customer service, schools, and communities.”

Coast to coast, there are more than 175 Kindness Revolution “community champions”—mostly insurance agents—according to the group’s website.

The organization was founded by Ed Horrell, a consumer advocate whose 2006 book, “The Kindness Revolution: The Company-wide Culture Shift That Inspires Phenomenal Customer Service,” was acclaimed by some as a wake-up call to business owners to change the way their companies views their employees, and to practice the basic values of dignity, respect, courtesy, and kindness from top to bottom.

Horrell’s view is that business-driven kindness and respect have positive ripple effects that can change communities and even the world for the better.

For more information about the effort, visit or call the Triezenberg Agency at 923-9890.